“Retail is Detail”

January 22, 2013 Comments Off on “Retail is Detail”

Principles of retail:

  1. Retail is detail.
  2. The customer is the most important person in our business, conocerlo será la clave para que tengamos un negocio con éxito.
  3. Understanding the 4 P:
    Beverages Convenience Stores

    Beverages Convenience Stores

  • Product: Tener los productos que nuestro clientes necesitan, satisfacer sus needs and wants
  • The price: must be one that our client is willing to pay and meets our goals margin to make a success of our company. Si cumplimos los dos requisitos estaremos seguros de tener el precio justo en nuestro negocio.
  • Placement: It is very important to have the right place in terms of store location refers (tienda física o web de venta online) and also the right place for each of our products.
    Convenience Store Promotions

    Convenience Store Promotions

  • Promotions: Una vez que tenemos el producto adecuado, at the right price,placed in the right place, calls we have to give attention to the sale, our customers. This is done with promotions.
  1. Excellent Customer Service
    1. Empathy
    2. Assertiveness
    3. Rapidity
    4. Personalized attention

These are some of the keys to meet the fourth principle of retail.

  1. Location!!!!!: Location, location, location, location, location, location!!!!. History has dictated that this is one of the most important factors in the success of a convenience store physics, and even today that will have a major impact on your success. For stores service stations the best location for the station does not have to be the best location for our store. Later I will show clear examples of why so. Also write an article on the factors (positive and negative) that influence and to keep in mind when choosing a location for our store and to our station.

Recall the importance of Retail in the world of Service Stations; Repsol published: lo que se conoce en el sector como ‘negocio non-oil’, has doubled and now represents 37% the margin service stations.

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