Today we speak with a company that has opted for service stations “Low Cost“.
Después de estar escuchando en numerosos medios de comunicación y redes sociales la revolución de las Estaciones Low Cost, we wanted to interview the founders of a new brand: Low Price Bussines, and know a little more of this type of Service Stations
Low Price Business opens its first season in the mid- 2013:
1. What is Low Price Business?How did you define?
LPB is a Spanish brand stations Low Cost, with self-service system and Honesty, and in process of expansion throughout Spain.
LPB suppresses the extra costs that would increase the price of the product: Store costs and personnel; to compete and offer quality product at the best price. Adjusts prices daily, to ensure real savings to customers, and only purchase the 3 major Spanish suppliers, to give the best possible price to the customer without compromising quality.
Gas stations LPB They are open every day of the year, 24h. They have customer support by RRSS, email and phone (in other intercom station equipment).
Definition: LPB is a brand of low priced gas stations, Honesty with self-service system, open every day of the year, las 24h.
2. How long has Low Price Business?
As an idea we have been working on it and looking for sites from 2011, but is now in the 2013 when we have finally opened our first season, and we have a calendar of openings nationwide for the next 2014 quite interesting.
3. What has been your career since then?
The LPB stations have managed to constantly adjust their prices to be considered the cheapest of the community of Madrid. Han been recommended as eco precio por el Mityc in the Community of Madrid for several weeks at. ( Today we 40 consecutive days)
We continue conducting market studies, analysis of potential locations and negotiating with landowners to develop our expansion plan.
4. What is your expansion plan?
Initially we started with 2 in Madrid, but we already have agreements to open other 2 outside Madrid early 2014, We are also studying bids for setting up in Barcelona and a new location in Madrid where we could also be interested.
5. Funcionaréis like? / Franchises?
At first no. Continue as part of the company the same people who have formed Low Price Business from her birth of the idea, as we believe in the project, we also want to continue to grow slowly to not need external investment or franchise.
6. Customers often doubt the of the cheapest fuel stations. How and where they come from your fuel?
That's a pretty common concern in the field of Low Cost, especially when having large differences in prices known brands, which are referenced. But LPB reduce certain costs for customer benefits. Suppress extra costs would increase the price of the product: Store maintenance costs and personnel; to compete and offer quality product at the best price. Our provider is one of the 3 major national providers in the market, this point is one of our philosophies, never have better quality price match price or margin.
7. What do you usually have price difference with stations nearest?
At least we set 5 cent difference from Cheapest stations environment, with the closest we usually have 6/7, and many times we come to have 8/9 and to 10 cheapest cents. With these differences, customers sometimes wonder how some people still fueling other brands.
8. Does the station is fully des-served, or you can count on someone to customer?
The service station is completely neglected as a concept, the LPB stations are self-catering and have a self-checkout system, what is popularly known as “ghost stations”, by not having staff and operated by computerized systems. However, We have a service on computers IP intercom to contact our Call Center. We also have a customer service through RRSS, email and phone. In some stations will have staff to help customers.
9. What forms of payment accepts?
We accept card payment and cash, if they mark over what enters the refueling are automatically returned to the card when hanging the hose after refueling. In the case of cash we print a receipt with barcode and QR that can be used for the next time you stop to refuel.
10.Have ye loyalty card the discount card?
We have a card "virtual" loyalty we deliver to our customers, so they can build their refueling later receive a summary of its refueling, refueling fleet control, control credit, etc.
11.Any other services?
Right now we are open to trying some services catered to synergies with the core business.
12.Finally, What would you say to a potential client to become customer?
• offer best price without sacrificing quality our product. We only buy the product 3 major Spanish suppliers.
• Our checkout system is very simple and intuitive. This put at their disposal a reliable and efficient service for refueling is conducted in the most practical and comfortable as possible.
• We recommend as cheapest station in forums, mobile applications and even the Mityc in Madrid as eco price.
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